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Germany's largest leisure airline, Eurowings, is enhancing its in-flight experience with a range of new sensory elements. The airline aims to create memorable travel experiences for its over 20 million guests by introducing innovative features that engage passengers' senses from boarding to disembarking.
Clemens Strauss, Head of Customer Experience, Marketing & Sustainability at Eurowings, emphasized the importance of engaging guests beyond safety and comfort. "We don't just want our guests to feel safe and well looked after, we also want them to be truly engaged – with all their senses," he stated. He added that small details contribute significantly to creating tangible brand experiences.
One notable addition is the introduction of a signature fragrance named "Burgundy Breeze." Developed in collaboration with Cologne-based Scentcommunication, this fragrance combines sea salt, pink pepper, floral notes like water lily, and a warm base of wood and vetiver. It aims to provide a fresh cabin ambience reflective of the Eurowings brand.
