Delta announces summer retail event with new partnerships and travel deals

Delta Air Lines is celebrating its 100th year with a retail event aimed at extending summer travel experiences. Starting July 22, the event offers various deals for Medallion Members and Delta SkyMiles American Express Cardholders, with availability expanding to all customers on July 23. The initiative includes promotions on flights, car rentals, hotel stays, vacation packages, cruises, and more.

A new partnership with SIXT has been announced as part of the Delta Cars & Stays platform. SkyMiles Members can earn 2 miles per dollar spent on SIXT rentals through this platform, with an increased earning rate of 3 miles per dollar from July 21 to August 20. "Customers want a loyalty experience that is relevant, reliable and valuable at every touchpoint in their journey," said Prashant Sharma, Vice President of Loyalty at Delta.

Additionally, members can earn triple miles on hotel bookings made via Delta Cars & Stays starting July 29, along with a 15% discount at participating hotels. The event also features discounted fares to destinations across the U.S., Latin America, Europe, and Asia-Pacific from July 22-24.