Quantcast

Boeing stabilizes under CEO Kelly Ortberg but faces ongoing industry challenges

Spirit Airlines Explores Bankruptcy Filing
Here's how Southwest Airlines' new seating and boarding process will work
Delta Adds New Route to Asia
Southwest Airlines will begin selling assigned seats in 2025
United Airlines Pilot Buys Passengers Pizza In Albuquerque After Flight Was Delayed 7 Hours
Czech Airlines to Cease Operations, Ending 23-Year SkyTeam Partnership
An Asian airline hopes launching one of the world's longest narrowbody routes will actually be a comfort upgrade for passengers
Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene
Southwest Airlines to cut service and staffing in Atlanta to slash costs
New heights, new features: Discover Alaska’s enhanced Flight Pass subscription service
Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers
American Airlines welcomes JetSMART to the award-winning AAdvantage program
Explore Japan for free? Japan Airlines offers free domestic flights to foreign travelers
Delta named Official Airline Partner of Birmingham City Football Club
American Airlines to Cut These Routes to Las Vegas, Orlando, and More — Here's Why
Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers
Southwest wouldn't really start charging for bags — right?
JD Power ranked this Midwest airport as the best among largest airports in North America
Alaska Airlines Chief Plans More Routes After a Deal With Hawaiian
Air Canada could begin suspending flights soon as strike deadline nears
JetBlue's new ticket policy entitles every passenger to a carry-on bag
Why United Airlines’ CEO makes as few decisions as possible
American invests in the future of aviation maintenance with new jobs, additional work
DOT probe seeks to determine if frequent flyer programs are fair to travelers
American Airlines flight diverted after passenger starts vaping
Russian Airline Wants $100 Million From Canada for Seizing Its Giant Cargo Plane
Here's where American Airlines is adding flights to Europe in summer 2025
Major airline grounds Airbus A350 fleet, citing faulty engine component
Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions
Regulator cuts Malaysia Airlines' air operator certificate duration after probe
Boeing stabilizes under CEO Kelly Ortberg but faces ongoing industry challenges
Policy
Webp a3
CEO Kelly Ortberg | Boeing

Boeing CEO Kelly Ortberg has completed his first year at the helm of the aerospace manufacturer, taking charge during a period marked by significant challenges. When Ortberg was appointed in August 2024, Boeing was still facing the aftermath of the 737 MAX crisis, quality-control issues, delays, and financial losses. Over the past year, the company has managed to avoid a severe downturn that some had feared.

Under Ortberg’s leadership, Boeing has reduced its losses and increased delivery rates. His management style is characterized by frequent site visits and direct engagement with employees—a shift from previous leadership approaches. This visible presence and restructuring of manufacturing oversight have been met with cautious approval from Wall Street and airline executives.

Reuters reported that Ortberg’s visits to Boeing facilities and streamlined leadership structures signaled a cultural change intended to reassure customers about safety and reliability following recent crises. However, analysts have warned that these visible actions alone will not solve all underlying problems.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

At the 2025 Paris Air Show, both Ortberg and Commercial Airplanes CEO Stephanie Pope chose not to attend after the fatal crash of Air India Flight 171 involving a Boeing 787-8. While Airbus attracted attention with large orders at the event, Boeing prioritized crisis management over publicity during this period.

Production challenges remain for Boeing’s key programs. The 737 MAX continues to face supply chain bottlenecks that slow output. The company’s defense and space divisions are also under pressure due to delays in projects such as the KC-46 Pegasus tanker. Nonetheless, Boeing's X-37B successfully launched on its eighth mission on August 21.

Looking ahead, production stability will be crucial for Boeing’s recovery. According to Aerospace America (https://aerospaceamerica.aiaa.org/features/boeing-faces-long-road-to-recovery/), Boeing plans to gradually increase output of its 737 MAX aircraft to 50 units per month in coming years—an ambitious target given ongoing supply chain constraints.

Major airline customers like United Airlines, Southwest Airlines, and Ryanair have voiced concerns about continued delivery delays but note improvements in communication from Boeing under Ortberg’s tenure. United Airlines stated it feels “Boeing is finally talking straight” regarding schedules and production issues. The Financial Times highlighted how Ortberg has helped restore credibility with customers after years of eroded trust.

Still, skepticism remains among analysts about whether operational improvements are enough for long-term recovery. Yahoo! Finance (https://finance.yahoo.com/news/boeing-stock-price-target-cut-bernstein-research-144223859.html) cited Bernstein Research’s warning that heavy debt loads and an unclear strategy for new aircraft could hinder momentum: “operational improvements are necessary but not sufficient for a long-term turnaround.”

One example of ongoing program difficulties is the delayed introduction of the Boeing 777X jetliner—now expected in 2026 instead of its original planned entry into service in 2020—due to development setbacks and labor strikes affecting production timelines.

In comparison with rival Airbus, which produces about 39 A320neo jets per month compared to approximately 38 monthly deliveries for Boeing's 737 MAX line (as noted by Simple Flying: https://simpleflying.com/airbus-boeing-delivery-rates-may-2025/), both companies are grappling with supply chain disruptions but Airbus maintains a slight edge in narrowbody production.

Financial constraints continue to weigh on Boeing as it carries tens of billions in debt from pandemic-era losses (per Business Insider: https://www.businessinsider.com/boeing-debt-pandemic-cash-flow-aircraft-orders-plane-maker-turnaround-2024-5). These liabilities limit investment flexibility for future programs such as potential new mid-market aircraft aimed at challenging Airbus’ dominance.

Regulatory oversight remains stringent since the FAA adopted tougher certification requirements after recent safety incidents—a factor noted by Reuters (https://www.reuters.com/business/aerospace-defense/faa-says-it-will-hold-boeing-accountable-quality-problems-latest-setback-2024-04-08/) that adds complexity as even minor quality lapses can prompt official intervention or inspections.

Ortberg's hands-on approach marks progress toward stabilization but does not guarantee transformation or renewed competitiveness against Airbus’ market lead—particularly in single-aisle jets favored by airlines worldwide. Whether he can turn this period of relative calm into lasting change may depend on overcoming supply chain weaknesses while investing strategically within tight financial limits.

“Boeing is finally talking straight,” United Airlines said recently regarding improved transparency around schedules and setbacks under Ortberg's leadership.

Bernstein Research cautioned via Yahoo! Finance: “operational improvements are necessary but not sufficient for a long-term turnaround.”

The next phase will test whether stabilization leads to innovation or if today's gains simply mark a pause before further challenges emerge.

Organizations Included in this History
More News

FedEx Express and UPS Airlines are two of the largest cargo carriers in the world, with both companies operating extensive fleets and moving significant volumes of freight globally.

Oct 25, 2025

The Dubai Airshow, the largest event of its kind in the region, is set to return in 2025 with more than 200 aircraft expected to be on display.

Oct 25, 2025

LOT Polish Airlines has announced a new route from Warsaw Chopin Airport to Almaty, Kazakhstan, set to begin on May 31 next year.

Oct 25, 2025

Air Canada has announced the launch of its fifth transatlantic route operated by the Airbus A321XLR, connecting Montreal to Porto.

Oct 25, 2025

London Heathrow Airport continues to be a central hub for global air travel in 2025, offering some of the world’s longest nonstop routes that connect the United Kingdom to destinations across every inhabited continent.

Oct 25, 2025

American Airlines has introduced a new high-premium configuration for its Boeing 787-9 Dreamliner fleet.

Oct 25, 2025