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Eurowings debuts special livery A321neo to promote expanded holidays business

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Eurowings debuts special livery A321neo to promote expanded holidays business
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Jens Bischof Chairman of the Board of Management and Chief Executive Officer | Eurowings

Eurowings Holidays has introduced a specially painted Airbus A321neo as part of its promotional efforts. The aircraft features oversized sunglasses on the cockpit, designed to advertise the company's holiday packages across Europe.

The airline's tour operator arm, which became an independent company in spring 2025, is aiming for significant growth and plans to become one of the top ten players in its sector. The A321neo was selected for this campaign due to its capacity and efficiency, offering more than 230 seats and being used mainly for flights to Mallorca. This aircraft model is recognized for being efficient and quiet.

Mallorca remains the leading summer destination for Eurowings customers in 2025. Palma serves as the airline's largest foreign base, with eight aircraft stationed there. The "Mallorca Shuttle" program connects Palma with 26 airports throughout Europe and operates up to 400 flights per week.

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"We fly over 20 million people on holiday every year. As Germany's largest holiday airline, we felt it was only logical to give one of our aircraft a suitable holiday look," said Eurowings CEO Jens Bischof. "From now on, our A321neo will fly with XXL sunglasses – so that our guests not only reach their destination quickly, but also look really cool while doing so. At Eurowings Holidays, the motto in future will be: put on your sunglasses, fasten your seatbelts and off you go on your dream holiday!"

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