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Etihad Airways has announced a limited-time promotion on the social media platform X, offering up to 40% off fares to six destinations, along with a daily 10% discount on a rotating "hero destination."
According to The National News, Etihad Airways reported record passenger numbers during the summer of 2024 as demand for leisure and holiday travel surged across its network. Abu Dhabi International Airport has become an increasingly competitive transit hub, prompting the airline to respond with tactical sales aimed at capturing short-haul and mid-haul leisure demand. These limited-time promotions, such as the current 40% discount sale, align with Etihad’s broader commercial strategy to stimulate bookings and strengthen its market share in both established and emerging routes.
As detailed on Etihad Airways’ official offers page, the airline is providing up to 40% off fares to six destinations: Chiang Mai, Krabi, Tunis, Algiers, Cambodia, and Sumatra. Additionally, one destination is selected daily as a "hero destination," offering an extra 10% discount for travelers booking that day. The sale runs until September 9 and is available through Etihad’s retail outlet at The Galleria on Al Maryah Island. This approach demonstrates how Etihad combines physical retail with online promotions to increase customer engagement.
