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Aeromexico has announced on the social media platform X that it is offering three pairs of concert tickets for an event in Mexico City. To participate, users are required to follow the account, share the post, complete a trivia form, comment with #LaMúsicaTeHaceVolar, and email proof of participation.
According to the Procuraduría Federal del Consumidor (Profeco), promotions in Mexico must include clearly defined bases, deadlines, restrictions, and prize delivery details. These requirements aim to protect consumers from misleading or incomplete contests. Aeromexico’s explicit reference to terms and conditions in the Zoé giveaway reflects alignment with this regulatory framework, ensuring transparency for participants.
Data on digital engagement in Mexico highlights the effectiveness of running contests on platforms like X. According to DataReportal’s Digital 2024: Mexico report, the country has 102.5 million internet users, with 90.8 million social media users, representing 69.6% of the population. These figures underscore why Aeromexico leverages X for interactive campaigns where following, sharing, and commenting generate brand visibility.
