Alaska Airlines surveys members on potential airport lounge price increases

Alaska Airlines is surveying some of its lounge members about potential changes under consideration. The airline is evaluating whether to raise the price for lounge membership and what additional amenities customers might desire if such an increase occurs.

The survey benchmarks customer attitudes against other airline lounges and American Express Centurion lounges, but not against Chase or Capital One lounges. It aims to determine whether members are particularly price-sensitive and if they would pay for more food options.

Additionally, Alaska Airlines seeks feedback on whether customers would be willing to pay more for showers, nap areas, and spa treatments. Although Alaska does not currently operate long-haul flights, its pending acquisition of Hawaiian Airlines and its Pacific route network makes rest and shower facilities more relevant.