Quantcast

Cosmopolitan Las Vegas merges loyalty program into MGM Rewards

Cosmopolitan Las Vegas merges loyalty program into MGM Rewards
Research
Webp txr36ytg6uuvd13i8xrjnuempd4m
Gary Leff Chief Financial Officer | View from the Wing

Cosmopolitan Las Vegas has integrated its Identity loyalty program into MGM Rewards, simplifying the reward system for its members. Previously, Cosmopolitan had its own loyalty scheme and a partnership with Marriott, which MGM also maintains.

MGM revamped its elite program two years ago to be more lucrative and gaming-focused, akin to Caesars Rewards. This shift marked a departure from efforts to appeal to traditional hotel guests and families.

Points accumulated in Cosmopolitan’s Identity program have been transferred to members' MGM accounts. Members should verify their balances. Identity tier points earned between July 30, 2023, and July 29, 2024, were doubled upon transfer. Additionally, an Identity Table Play Bonus was allocated based on table play during this period. These combined with existing MGM Rewards credits determine the new tier status.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

For example, if a member had 1,000 Identity Points with 80% earned from slots, then 800 Points would convert to Slot Dollars and 200 to MGM Rewards Points.

This merger is expected to result in more members achieving status due to the combination of credits from both programs and the inclusion of table game play in MGM Rewards calculations. While some may prefer Cosmopolitan's original program or dislike MGM's tier rules, they now have increased opportunities for earning and spending rewards. The integration is also anticipated to drive more business towards Cosmopolitan under the MGM umbrella.

Organizations Included in this History
More News

Southwest Airlines is commemorating its 54th anniversary with a promotional campaign offering significant discounts on flights.

Jun 8, 2025

Ontario, California, marked a significant milestone by welcoming its second long-haul passenger route from STARLUX Airlines, connecting to Taipei.

Jun 8, 2025

Alaska Airlines is set to enhance its inflight dining experience by expanding its fresh food offerings.

Jun 8, 2025

Spirit Airlines is considering postponing or canceling some of its Airbus orders due to the ongoing trade conflict between the United States and the European Union.

Jun 8, 2025

Delta Air Lines flight 2089 experienced a delay of one hour and 35 minutes on June 1st, as reported by FlightAware.

Jun 8, 2025

As of 2025, the world's only remaining Boeing 747-100 continues to fly under the operation of the Islamic Republic of Iran Air Force.

Jun 8, 2025