Southwest Airlines has introduced a limited-time promotion offering customers the opportunity to receive two months of free companion travel. To qualify, customers must book one round trip or two one-way flights by September 5 and complete their travel by November 20. Upon meeting these conditions, participants will earn a companion ticket valid from January 6 to March 6, 2025. Registration for the promotion is required.
This strategy aims to boost incremental ticket sales while limiting the usage period to times when Southwest anticipates having ample empty seats. The airline has run similar promotions in previous years, including offers in the spring and late summer of last year, as well as in March and May of this year.
The flexibility of the promotional companion pass allows customers to change their selected companion up to three times during its validity period, making it more adaptable compared to a regular annual pass. "Take anyone with you that you wish," stated a frequent flyer who has benefited from past promotions.