Quantcast

Southwest Airlines chairman steps down amid speculation over new fees

Southwest Airlines chairman steps down amid speculation over new fees
Research
Webp p18pueyozwbyaegyt1fzg7i1qaau
View from the Wing | View from the Wing

Southwest Airlines announced that former CEO and current Chairman Gary Kelly will step down. This move fulfills part of the leadership change demanded by Elliott Management. Several other board members will also leave, with plans to expand the board again, suggesting Elliott will gain representation.

Kelly, often criticized recently as a "bean counter," has been a lifelong advocate for Southwest's brand and operational philosophy. However, Elliott Management objected to this insularity and appears intent on remaking Southwest in the image of JetBlue and American Airlines.

With increased influence from Elliott and Kelly's departure, rumors are circulating in Dallas about potential changes at Southwest. These changes may be revealed during the airline’s investor day this month. Two major alterations being discussed include ending free checked bags and introducing basic economy fares.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Basic economy would entail several key features:

- No advance seat assignments: Basic economy customers would receive a seat assigned at check-in.

- No more free checked bags: Basic economy fares might eliminate free checked bags entirely, charging even for the first bag.

- Boarding last: While boarding order may not affect seat choice due to assigned seating, those boarding last could face limited overhead bin space if carry-on restrictions are imposed.

- No full-sized carry-on: Basic economy passengers might be restricted from bringing standard-sized carry-on bags onboard, increasing the likelihood of paid checked bags.

These changes could lead to further adjustments in baggage policies across other fare classes. The plan might also be influenced by the Department of Transportation’s fee disclosure rule, currently enjoined by a federal district court. If enforced, this rule would require upfront display of bag fees with airfares, potentially making Southwest's ticket prices appear more competitive.

The DOT rule could reduce the impetus for stripping benefits from fares. However, it is not solely about encouraging pricier ticket purchases or additional fees but also about tax benefits from shifting part of the ticket cost into fees—saving 7.5% federal excise tax on domestic airfare and potentially worth $50-$100 million annually in tax savings for Southwest.

Organizations Included in this History
More News

Flying Food Group has announced the retirement of Armando de Santiago after 11 years of service at its Denver facility, as said in a LinkedIn post.

Aug 4, 2025

Emirates will introduce a fourth daily flight between Dubai and London Gatwick starting 8 February 2026.

Aug 4, 2025

UPS has operated one of the longest direct air cargo routes in the United States since 2018, connecting Louisville’s Muhammad Ali International Airport (SDF) in Kentucky with Dubai International Airport (DXB) in the United Arab Emirates.

Aug 2, 2025

The Boeing 737 MAX 10 is the largest version of the 737 family, designed to compete with the Airbus A321neo.

Aug 2, 2025

Russian airline Aeroflot reported significant flight disruptions on Monday, July 28, due to a failure in its information systems.

Aug 2, 2025

After more than four years, American Airlines will reintroduce its Boeing 777-200ER aircraft on the New York John F. Kennedy International Airport (JFK) to Los Angeles International Airport (LAX) route starting October 6.

Aug 2, 2025