Consumers demand free shipping over speed in online shopping

The data suggests that while consumers prefer no minimum purchase requirement for free shipping, many are willing to increase their spending to avoid paying for it. This presents an opportunity for merchants to boost sales by setting attractive minimum thresholds that encourage larger purchases without deterring customers.

The study also outlines a successful strategy for increasing conversion rates through offering free shipping and returns, accurate tracking, and on-time delivery. Additionally, despite economic challenges, convenience remains crucial for consumers. Many are prepared to pay extra for same-day or next-day delivery services.

The survey results show that 40% of consumers favor next-day home delivery from local retailers compared to in-store pickup (19%) and curbside options (18%). Moreover, 55% are willing to pay for same-day delivery and 45% for next-day delivery.

Morning Consult conducted two surveys as part of this research: one among 2,103 U.S. consumers from May 23-28, 2024 with a margin of error of +/-2%, and another among 510 U.S. merchants from May 31-June 11, 2024 with a margin of error of +/-5%.

FedEx Corp., known for its extensive transportation and business services portfolio with annual revenue reaching $88 billion, continues its commitment towards carbon-neutral operations by 2040. More information about FedEx can be found at fedex.com/about.