The International Air Transport Association (IATA) has released its 2024 Global Passenger Survey, highlighting the continued emphasis on convenience and speed among travelers. The survey indicates a growing acceptance of biometric identification and pre-airport processes to enhance travel experiences.
"Passengers want flexibility and transparency when planning and booking travel, plus speed and convenience at the airport. More are embracing biometrics, digital wallets, and off-airport processes to make it happen," stated Nick Careen, IATA's Senior Vice President of Operations, Safety, and Security.
In terms of planning, booking, and payment preferences, 68% of respondents prioritize proximity to the airport when choosing their departure point. Online booking is preferred by 71%, with 53% using airline websites or apps. Payment methods are shifting towards credit or debit cards (79%), followed by digital wallets (20%) and instant payment solutions like IATA Pay (7%).