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Emirates extends sponsorship deal with DP World Tour through 2031

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By Sky Industry News

Nov 14, 2024

Emirates has announced the extension of its partnership with the DP World Tour until 2031. The airline currently supports a range of international tournaments culminating in the prestigious DP World Tour Championship held in Dubai.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, stated: “We’re proud of our deep roots in golf, and of our role in boosting Dubai’s place as one of the world’s most sought-after destinations for top players and golfing enthusiasts with its world-class courses. Emirates’ continued investment in the DP World Tour will enable us to maintain our long-standing connection with golf fans across Europe, the US, Asia, Africa and Australia, and of course in our home of Dubai, where golf’s greatest names vie for the prestigious Race to Dubai title.”

Guy Kinnings, Chief Executive Officer of the DP World Tour, expressed his satisfaction with the extended partnership: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our relationship until the end of the 2031 season. They are extremely experienced in the sports sponsorship landscape and this long-term agreement is strong validation of the ongoing strength of our partnership platform as golf’s global Tour. As an airline that connects the world, we continue to build campaigns that resonate with Emirates’ global customer base.”

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Throughout this multi-year agreement, Emirates will benefit from branding visibility throughout each season. The airline will also enjoy marketing opportunities on various media platforms, access to premium hospitality services, and exclusive Pro-Am experiences.

Emirates will hold Official Tournament Partner status at 15 events each season on the DP World Tour calendar. The airline will continue sponsoring Virtual Eye technology used during live broadcasts and on digital platforms. This system provides animated graphics including fairway flyovers and three-dimensional course models.

Additionally, Emirates Fly Better Moments content will be featured on digital platforms to engage fans by highlighting key moments from tournaments.

Emirates has been a significant supporter of major golf tournaments globally for many years. Its association with the DP World Tour began 35 years ago when it became Title Partner of the Dubai Desert Classic in 1989. Since then, it has played various roles within The Race to Dubai and other tour events.

Organizations Included in this History

Emirates Airline

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