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Eurowings has introduced several new offerings as part of its latest brand campaign, "Ich flieb's!" The airline aims to bring a sense of ease and authenticity to its passengers. One of the highlights is the launch of high-quality sports socks featuring the campaign's slogan. These limited edition "Ich flieb's!" socks are available for purchase on board at a price of 14.90 euros and come in two sizes.
In addition to the socks, Eurowings is expanding its partnership with Share by adding three new products to its in-flight bistro menu. Passengers can now enjoy lemon-mint flavored mineral water, a chocolate bar with puffed spelt, and a nut mix containing dried bananas and salted pretzels. This initiative ties into Share's principle of combining consumer purchases with social projects; each snack sold donates a meal, while each drink provides a day's worth of drinking water.
To coincide with World Food Day, Eurowings extended this charitable concept to their in-flight sandwiches for one month. As a result, over 75,000 snacks were sold, surpassing the initial donation target of 50,000 meals for those in need through cooperation with Help Alliance.
