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Delta Air Lines is set to introduce a new tier to its coach product lineup in 2025. This move is part of the airline's broader strategy to unbundle its offerings, providing passengers with more fare options under a "good, better, or best" model.
"We've got all these different cabins on the airplane. But we really think there's another way to segment them," stated Delta president Glen Hauenstein during an investor day event in New York. The plan involves trialing these new fare "subcategories" starting from the coach class.
Currently, Delta offers two main coach products: full-fare economy and basic economy. Basic economy, introduced in the 2010s, competes with ultra-low-cost carriers by offering lower fares but fewer perks such as SkyClub access and complimentary seat selection.
