United Airlines celebrates 100 years of 'Rhapsody in Blue' as iconic theme

Home
»
Stories
»
2024
»
December

GLOBAL INDUSTRY NEWS

Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings

Boeing Will Buy Spirit AeroSystems For $4.7 Billion In Stock & Airbus Enters $559 Million Agreement For Its Parts

Bombardier Global Jet Production Stops in Toronto as Union Workers Strike | AIN

Global Industry News

United Airlines celebrates 100 years of 'Rhapsody in Blue' as iconic theme

Policy

Airbus A380 | Airbus

By Sky Industry News

Dec 10, 2024

This year marks the centennial of George Gershwin's "Rhapsody in Blue," a composition that has become synonymous with United Airlines. Originally used in a marketing campaign, the song continues to be associated with the airline, which first acquired its rights in the 1980s for an annual fee of $300,000. Although now available for commercial use, its connection to United remains strong.

The piece debuted in United's advertising in 1987, focusing on business travel and featuring New York City. The campaign coincided with United's acquisition of Boeing 747s and relocation to Washington Dulles following Pan American Airways' decline.

Travelers at Chicago O'Hare International Airport can hear "Rhapsody in Blue" while passing through the 'Rainbow Tunnel,' a walkway adorned with neon lights and mirrors since 1987. This unique experience offers a brief escape from the busy airport environment.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Despite changes in branding over the years, United's blue globe design introduced after merging with Continental Airlines in 2010 has remained constant. The color blue is evident throughout various aspects of the airline's operations.

The theme song is featured in many onboard safety videos, including a version released in 2024. United has created multiple renditions of the song while maintaining its original essence.

In lounges worldwide, "Rhapsody in Blue" plays as background music, enhancing the atmosphere for club members and visitors with its classical jazz elements.

The composition represents a blend of classical music with jazz and blues influences, embodying New York City's cultural diversity. Gershwin's personal story as an immigrant reflects challenges similar to those faced by United Airlines over time.

United's strategic choice of this classic piece as their theme song evokes emotions and memories among travelers. Its enduring appeal highlights its status as one of United's most significant investments.

Organizations Included in this History

Simple Flying

More News

ITA Airways warns of radar failure causing delays, cancellations at Naples Capodichino Airport

ITA Airways announced on X that a radar failure at Naples Capodichino Airport may cause severe delays and cancellations, advising passengers to check flights online before traveling.

Jun 13, 2025

Emirates now flying three times a week to Siem Reap

Emirates has announced the launch of three weekly flights to Siem Reap, expanding access to Angkor Wat and other cultural attractions via Dubai and Bangkok.

Jun 13, 2025

Japan Airlines launches Hokkaido autumn tour with scenic trains, buses and local bento

Japan Airlines has announced an autumn tour around Hokkaido, featuring chartered trains, buses, and regional bento meals.

Jun 13, 2025

EVA Air promotes Bali with Escape to Paradise campaign

EVA Air has announced its "Escape to Paradise" campaign on the social media platform X, promoting flights to Bali and highlighting the island's beaches, jungles, and culture.

Jun 13, 2025

Etihad Airways adds four daily flights to Karachi starting Oct. 1

Etihad Airways announced on the social media platform X that it will begin operating four daily nonstop flights between Abu Dhabi and Karachi starting October 1, increasing service to 28 flights per week.

Jun 13, 2025