British Airways unveils major changes in loyalty program

Home
»
Stories
»
2024
»
December

GLOBAL INDUSTRY NEWS

Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings

Boeing Will Buy Spirit AeroSystems For $4.7 Billion In Stock & Airbus Enters $559 Million Agreement For Its Parts

Bombardier Global Jet Production Stops in Toronto as Union Workers Strike | AIN

Global Industry News

British Airways unveils major changes in loyalty program

Policy

Simple Flying | Simple Flying

By Sky Industry News

Dec 31, 2024

British Airways has announced significant changes to its loyalty program, marking the end of the British Airways Executive Club after 43 years. From April 1, 2025, the program will be rebranded as The British Airways Club, introducing new methods for earning Tier Points.

The revamped system will base member benefits on traveler spending rather than distance traveled. Members will earn one Tier Point for every £1 spent on flights and ancillary services like seat selection and excess baggage. The airline is also recalculating Tier thresholds to align with this new model.

Additional ways to earn Tier Points include contributions to Sustainable Aviation Fuels (SAF), which can yield up to 1,000 points annually. Moreover, British Airways Holidays will offer unlimited Tier Points based on package prices, potentially accelerating members' progress toward elite status.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Chief Commercial Officer Colm Lacy emphasized that these changes are a response to customer feedback and aim to better reward loyalty while adapting to evolving travel needs. "I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays," he stated.

To further entice travelers, British Airways is offering bonus Tier Points for bookings made before February 14, 2025, applicable for travel starting April 1. These bonuses vary by cabin class.

Later in 2025, The British Airways Club plans additional options for earning Tier Points through credit card spending and new milestone benefits between tiers. The program remains free to join and continues using Avios as its currency.

Organizations Included in this History

Simple Flying

More News

Exploring the significance of Flight Number 1 in global aviation routes

Various airlines around the world often assign Flight Number 1 to important or historical routes.

Apr 29, 2025

Eurowings reports strong first quarter with high on-time performance

Eurowings, a subsidiary of the Lufthansa Group, reported notable performance metrics in the first quarter of 2025, suggesting heightened customer satisfaction.

Apr 29, 2025

Dnata and Jetstar extend contract and expand partnership to Singapore operations

Melbourne, Australia - dnata and Jetstar have reached an agreement to extend their partnership for an additional four years.

Apr 29, 2025

Emirates and PAL to explore new code-sharing and cargo partnership

Emirates Airline and Philippine Airlines (PAL) are exploring the potential of expanding their partnership through a possible reciprocal code-sharing agreement.

Apr 29, 2025

Emirates wins four categories at Middle East travel awards, including best global airline

Emirates Airlines has emerged as the leading victor at the 2025 Business Traveller Middle East Awards, securing the coveted "Best Airline Worldwide" accolade for the 12th consecutive year.

Apr 29, 2025