JetBlue announces strategic changes amid financial challenges

Home
»
Stories
»
2025
»
January

GLOBAL INDUSTRY NEWS

Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings

Boeing Will Buy Spirit AeroSystems For $4.7 Billion In Stock & Airbus Enters $559 Million Agreement For Its Parts

Bombardier Global Jet Production Stops in Toronto as Union Workers Strike | AIN

Global Industry News

JetBlue announces strategic changes amid financial challenges

Research

Mackenzie Roche Editor | The Points Guy

By Sky Industry News

Jan 28, 2025

JetBlue Airways is implementing several changes as part of its strategic shift, "JetForward," which was discussed during a call with investors. CEO Joanna Geraghty described the airline as undergoing "immense change" and noted positive customer feedback.

The airline is introducing an updated loyalty program and plans to launch a premium cobranded credit card soon. Although details are limited, the card will offer competitive points-earning levels similar to JetBlue's existing credit cards. The card is expected to be available by the end of January or February.

Additionally, JetBlue will open its first branded premium lounge at John F. Kennedy International Airport (JFK) in late 2025. This lounge, along with another planned for Boston Logan International Airport (BOS), aims to enhance passenger experience as part of the JetForward initiative.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A new domestic first-class product is also in development but will not debut until 2026. Airline president Marty St. George mentioned that this new seating arrangement would feature a 2-2 layout and eventually be available on all non-Mint planes.

JetBlue is considering forming a new domestic partnership following the dissolution of its Northeast Alliance with American Airlines last year. Geraghty confirmed ongoing discussions with potential partners but provided no specific announcements.

Despite these developments, JetBlue faces challenges such as engine issues affecting its Airbus A220 and A321neo aircraft and air traffic congestion in the Northeast U.S., exacerbated by a shortage of air traffic controllers. Competition from Delta Air Lines in Boston and Spirit Airlines in Fort Lauderdale also persists.

Organizations Included in this History

The Points Guy

More News

Passenger braids woman's hair during American Airlines flight

According to a recent report, an unusual incident occurred on an American Airlines flight.

Jun 8, 2025

Southwest Airlines launches anniversary sale with up to half-off fares

Southwest Airlines is commemorating its 54th anniversary with a promotional campaign offering significant discounts on flights.

Jun 8, 2025

STARLUX launches new long-haul route connecting Ontario with Taipei

Ontario, California, marked a significant milestone by welcoming its second long-haul passenger route from STARLUX Airlines, connecting to Taipei.

Jun 8, 2025

Alaska Airlines expands inflight menu with new fresh food selections

Alaska Airlines is set to enhance its inflight dining experience by expanding its fresh food offerings.

Jun 8, 2025

Spirit Airlines considers postponing or canceling Airbus orders due to trade war

Spirit Airlines is considering postponing or canceling some of its Airbus orders due to the ongoing trade conflict between the United States and the European Union.

Jun 8, 2025