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Emirates has concluded its participation at ITB Berlin 2025, marking a significant impact with several strategic initiatives.
The airline announced the launch of three new Asian destinations: Shenzhen in China (1 July), Da Nang in Vietnam (2 June), and Siem Reap in Cambodia (3 June). This expansion aims to enhance connectivity for both leisure and business travelers to Southeast and East Asian markets.
In addition, Emirates renewed its Memorandum of Understanding (MoU) with the Austrian National Tourist Office (ANTO) on the sidelines of ITB Berlin. This renewal reinforces its commitment to attracting travelers from across its global network to Vienna, celebrating 20 years of operations there last year. Similarly, an MoU was signed with the Malta Tourism Authority to promote inbound tourism to Malta from across Emirates' global network.
