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Southwest Airlines faces transformative changes amid Elliot Management's interventions

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Southwest Airlines faces transformative changes amid Elliot Management's interventions
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Bob Jordan President, Chief Executive Officer of Southwest Airlines | Southwest Airlines

Elliot Management has been working behind the scenes to enact significant changes at Southwest Airlines, including changes in the airline’s leadership, with the hope that new strategies and directions will make the airline more profitable.

It can be argued that such changes will kill the Southwest Airlines that customers have known and grown to love, clearing the way for a “new Southwest. ”

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