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Federal Express Corporation has released a new digital film in collaboration with the Chennai Super Kings. The film titled ‘The FedEx Factor – Powering Bold Business Ideas’ features well-known CSK players Mahindra Singh Dhoni, Ruturaj Gaikwad, and Ravichandran Ashwin. The aim of the film is to honor entrepreneurs in India who are pushing the limits of traditional business approaches.
Nitin Navneet Tatiwala, vice president of marketing at FedEx, stated, “Our multi-year association with CSK allows us to connect with millions of passionate cricket fans while reinforcing our commitment to empowering businesses.” He further commented, “Just as success in cricket requires resilience and strategy, so does entrepreneurship. Every out-of-the-box business idea needs the right support to take shape, and we’re proud to help businesses turn bold visions into reality.”
The film showcases how FedEx can connect businesses to global markets, ensuring that even the most ambitious business ideas have the logistical support needed for success. As CSK’s Official Sponsor, FedEx is using this platform to boost its image as a supporter of small and medium business growth in India. The FedEx logo is visible on the CSK yellow jersey, symbolizing values of reliability and excellence that align with the brand and the SMEs.
