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Iniesta lidera campaña de FedEx para premiar la innovación en la industria del fútbol

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Iniesta lidera campaña de FedEx para premiar la innovación en la industria del fútbol
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Richard W. Smith President and Chief Executive Officer Airline and International | FedEx

El mundialmente conocido jugador de fútbol y empresario Andrés Iniesta es el rostro de la nueva campaña "Champions of Business" de FedEx. La iniciativa busca resaltar a pequeñas y medianas empresas (pymes) que están contribuyendo significativamente a la industria del fútbol con innovación.

Iniesta está acompañado por Dan Vines, vicepresidente senior de ventas de FedEx en Europa, y Bex Smith, exjugadora de fútbol y empresaria. Juntos escucharon historias inspiradoras de las empresas incluidas en la lista de FedEx, elaborada en colaboración con The Financial Times. Esta lista destaca a las pymes por su influencia en el fútbol o por impulsar la innovación en el deporte.

Durante el evento de lanzamiento, tres empresas seleccionadas compartieron sus historias. Eyeball.club de la República Checa presentó su tecnología para la búsqueda de talentos a nivel global. The Waste Transformers, con sede en los Países Bajos, mostró sus biodigestores que convierten desechos alimentarios en energía limpia y fertilizantes. Finalmente, zone14 de Austria presentó un sistema de cámaras inteligentes que ofrece análisis detallados y datos de rendimiento de los jugadores.

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La campaña respaldada por The Financial Times incluyó una encuesta a 100 clubes europeos. Reveló que el 71% de los clubes considera que las pymes aportan un valor significativo, y un 47% de estos clubes ya trabajan con pymes como proveedores.

Andrés Iniesta comentó: “El fútbol no se trata solo de lo que sucede en el campo; también se trata de los esfuerzos detrás de escena de las empresas que innovan el sector y elevan el juego que amamos. Fue realmente inspirador escuchar cómo estas empresas están impactando y moldeando el futuro del fútbol. La lista FedEx Champions of Business es una forma increíble de reconocer y destacar a las empresas que están impulsando un verdadero cambio en el deporte”.

Dan Vines añadió: “La lista FedEx Champions of Business tiene como objetivo reconocer a las empresas que están moldeando el futuro del fútbol. A través de nuestra colaboración con The Financial Times, hemos creado una lista impactante y reveladora que destaca las contribuciones de las PYMES dentro del deporte. Ha sido un placer trabajar con Andrés y Bex, ambos altamente respetados en el mundo del fútbol y de los negocios”.

Bex Smith expresó: “Fue realmente inspirador conocer estas tres historias empresariales de la lista FedEx Champions of Business, junto a Dan y Andrés. Cada una de estas empresas muestra innovación y eleva los límites de lo que es posible dentro de la industria del fútbol, que es exactamente lo que necesitamos”.

FedEx y The Financial Times han lanzado los FedEx Champions of Business para reconocer a las empresas que están innovando en la industria del fútbol. La lista incluye a Celebreak.com de España entre otras destacadas empresas.

Para acceder a la lista completa, visite el enlace proporcionado por FedEx.

Organizations Included in this History
FedEx
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