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Skywards Everyday has partnered with EmCan, a loyalty program by Emarat, to introduce a new two-way points conversion system for UAE customers. This initiative allows members to exchange their Skywards Miles for EmCoins and vice versa, expanding the variety of rewards available to them.
The partnership marks the first instance of Skywards Everyday facilitating such a conversion with another program and is part of its strategy to broaden its network of brand collaborations and enhance app features. The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, and Mr. Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, with additional attendance from key executives.
Dr. Nejib Ben Khedher stated, "We’re pleased to announce our first Skywards Everyday points conversion partner – EmCan by Emarat, a pioneering energy provider in the UAE. Our members can now convert EmCoins earned from purchases made at Emarat service stations into Skywards Miles; and convert Skywards Miles into EmCoins to unlock a new range of rewards across fuel, travel and lifestyle."
