Southwest modifies fare offerings and introduces new credit card perks

Passengers holding the highest-end Southwest credit cards or elite status will have access to select Extra Legroom seats in the future. Moreover, cardholders with the Southwest Rapid Rewards Priority Credit Card or the Southwest Rapid Rewards Performance Business Credit Card will be eligible for seating upgrades within 48 hours of departure.

As of May 28, every Southwest credit cardholder will receive a free checked bag, along with up to eight companions on the same reservation. These changes are part of a broader refresh of Southwest's credit card portfolio following a new agreement with Chase. Although there may be a future increase in annual fees, Southwest alluded to potential new bonus categories to enable cardholders to earn more points on everyday purchases.

Southwest Executive Vice President of Customer and Brand, Tony Roach, explained the rationale behind eliminating the traditional boarding method, a move tailored to attract new customers. According to Roach, "Once you go to assigned seating I'll consider you."

The airline will maintain most of its A-List elite status perks, such as free premium inflight drinks for A-List Preferred members and priority boarding. Southwest also plans to experiment with enhanced services, particularly for passengers choosing Extra Legroom seats, which might include improved snack offerings.

Significantly, the carrier will not impose limits on full-size carry-on bags as part of its basic economy provisions, setting it apart from several competitors that have restricted carry-on allowances.