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Airlines expand premium economy offerings amid growing demand

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Airlines expand premium economy offerings amid growing demand
Policy
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EVA Air | Official Website

Over recent years, premium economy cabins have gained popularity among airlines, offering a value proposition for customers who seek an upgrade without the expense of business-class seats. This cabin class provides a more comfortable experience than economy class, with features like wider seats and additional legroom.

Premium economy has become a key component of modern legacy carriers' strategies, appealing to travelers looking for comfort at a moderate price. The average premium economy ticket costs at least twice as much as an economy seat on long-haul flights, making it lucrative for airlines due to its efficient use of space compared to business class.

Consumer preferences have shifted towards unique experiences, with Generation Z and Millennials seeking value and comfort in travel. This trend has contributed to the rising popularity of premium economy cabins.

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American Airlines was the first major US carrier to introduce premium economy seating in 2016 on its Boeing 787-9 aircraft. The airline's premium economy offers wider seats with more pitch than the Main Cabin, adjustable leather headrests, footrests, larger entertainment screens, noise-canceling headphones, free Wi-Fi access, power outlets, and enhanced dining options.

EVA Air introduced what would become known as premium economy in 1992 with its Economy Deluxe Class. This cabin caters to corporate and government travel demands where business class is not permitted but some priority is desired. EVA Air's premium economy features comfortable seating configurations and allows passengers two free checked bags.

Air New Zealand focuses on long-haul flights and offers an impressive premium economy experience with ergonomic seats providing extra legroom and improved storage facilities. Passengers enjoy expedited check-in processes and elevated dining experiences inspired by New Zealand cuisine.

Emirates offers a redefined travel experience in its premium economy cabins available on Airbus A380s and retrofitted Boeing 777s. Features include cream leather seats with cushioned leg rests, ambient mood lighting, regional dining menus served on wood-grained tables, extensive beverage lists including Chandon sparkling wine, high-definition entertainment screens, Bluetooth headphone connectivity, high-speed Wi-Fi on newer jets, sustainable amenity kits, recycled-bottle blankets, and large pillows.

Delta Air Lines' Premium Select cabin provides spacious seating with up to 38 inches of pitch. Passengers benefit from Sky Priority services such as faster check-in and accelerated security screenings. Upgraded amenities include eye shades and facial mist kits along with hot towel service.

Premium demand has increased since the pandemic as airlines continue adding more premium seats across their fleets.

Organizations Included in this History
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