Aeroméxico has announced a social media contest on the platform X, offering Chayanne concert tickets. The contest invites users to find five "Knight Eagles" in an image and complete engagement steps on the platform.

According to Aeroméxico, the initiative aims to drive customer engagement ahead of Chayanne’s Mexico City tour stop by using a gamified image hunt. Participants are required to locate five hidden "Knight Eagles," post their marked image in the replies with the tag "La Música Te Hace Volar," and then email proof. This strategy is designed to convert organic excitement into measurable traffic for the brand’s social channels and direct interested travelers toward airline offers related to live events and leisure travel.

The post specifies clear entry instructions: follow the Aeroméxico account, share the post (RT), comment with an image identifying the five hidden icons, and send participation proof to a designated email. These steps aim to minimize ambiguity and ensure compliance if prizes include limited "pases dobles" (pair tickets). The creative references Chayanne’s "Bailamos Otra Vez" 2025 dates at Palacio de los Deportes, aligning the activity window with event demand and enabling Aeroméxico to track engagement lift tied to each action—follows, reposts, comments, and email confirmations.