Quantcast

JetBlue's Anna Sieber leads Seamless Air Alliance Airline Forum

A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Delta investigating after plane’s nose mysteriously suffered damage
What Elon Musk's Starlink means for airlines
CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season
Riyadh Air plans new jet order decision early next year
Calls for a blanket ban on politicians receiving free flight upgrades
Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM
Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.
One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays
Low-Cost Airlines Innovate with Subscription Models
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
Airlines are on the hook for more than you think if something goes wrong with your trip
WA Labor & Industries plans to create new airline worker protections
JetBlue's Anna Sieber leads Seamless Air Alliance Airline Forum
Events
Webp a26alwjlaojrh25is3g894am56va
Boeing 777X | The Boeing Company

Since Airbus, Delta, OneWeb, Sprint, and Airtel launched the Seamless Air Alliance in 2018, it has welcomed numerous airlines, airframers, telcos, satellite operators, and suppliers as members. The shared goal is to build inflight connectivity (IFC) standards that enhance the passenger experience by enabling mobile operators to extend their services into the cabin.

Several expert working groups within the organization address different challenges. For instance, Architecture and Interoperability explores opportunities for onboard equipment interoperability and interchangeability under the leadership of executives from Airbus and Boeing. Meanwhile, Hosted Platforms is building a framework for general-purpose IFC computing with open-standard software-defined functionality under Kontron's chairmanship.

A relatively new working group called the Airline Forum allows member airlines to collaborate on improving IFC experiences. This forum helps Seamless identify issues to tackle next. Alaska Airlines' Inflight Product & Experience Director David Scotland founded the Airline Forum in October 2022 and has been actively involved since joining. Among his accomplishments are developing the group's IFC Toolkit for measuring service quality and creating the Seamless Certified Service Quality program.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Seamless Air Alliance recently announced Anna Sieber as the new Chair of the Airline Forum. Currently responsible for inflight entertainment and connectivity performance at JetBlue, Sieber brings significant experience to this role.

“Prior to her current position, she played a pivotal role in JetBlue’s onboard technology and inflight entertainment as part of the airline’s Product Development team,” notes Seamless in a statement on LinkedIn. “In her new capacity as Chair, Anna is eager to collaborate with fellow airline members and the IFC Technical Forum.”

Runway Girl Network reached out to Sieber regarding her work at Seamless and JetBlue.

“I am thrilled and honored to assume the role as Chair of the Airline Forum for Seamless Air Alliance! I’ve been a participating member of Seamless for a couple years now,” she said.

Sieber expressed particular excitement about an initiative between the Airline Forum and Tech Forum (chaired by Thales and Telesat) aimed at establishing consistent metrics for measuring passenger Quality of Experience (QoE).

“JetBlue has been at the forefront of IFC offerings being the first US airline to offer fast, free Wi-Fi on all flights," says Sieber.

Sieber chaired her first Airline Forum meeting virtually in July. “I think the most important takeaway from this opportunity is being able to meet other folks in the industry,” she noted.

Her enthusiasm was not surprising to her colleagues at JetBlue. “My start in aviation was unconventional," she confided.

“I’ve also watched many airlines follow JetBlue’s lead offering free inflight Wi-Fi," she added.

Sieber advises those looking to start a career in aviation: "Just go for it; apply for jobs or reach out for more information."

Seamless CEO Jack Mandala commented on Sieber's appointment: “Her enthusiasm will help us continue delivering innovative outcomes.”

Mandala also praised David Scotland's contributions: "David’s drive has been instrumental in determining how to measure IFC service quality."

Organizations Included in this History
More News

Emirates has announced that the My Emirates Pass will be available throughout the year with seasonal offers in summer and winter.

Apr 3, 2025

United Airlines has announced the issuance of travel waivers for passengers whose flights were affected by closures at London Heathrow Airport.

Apr 2, 2025

ITA Airways announced that flight AZ806 managed to land safely after a brief hold due to nearby missile activity.

Apr 2, 2025

EVA Air has announced the reinstatement of its Premium Economy Class on the Seattle route, with three weekly flights scheduled from March 8 through July 27.

Apr 2, 2025

Emirates Airlines has announced the launch of a new door-to-door delivery service called 'Very Important Parcels' (VIPs), promising the same level of care as provided to its passengers.

Apr 2, 2025

Cargolux has announced the transportation of two lions, Tsar and Jamil, from captivity in Ukraine to a wildlife sanctuary in South Africa.

Apr 2, 2025