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Marriott incentivizes early checkout with bonus points

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Marriott incentivizes early checkout with bonus points
Research
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Starwood hotels previously offered points to guests who skipped housekeeping, a program termed ‘make a green choice,’ ostensibly for environmental benefits but primarily aimed at reducing housekeeping expenses.

Many hotels disfavor 4 p.m. late check-outs due to increased housekeeping costs. Extending the checkout period necessitates longer staffing hours for housekeepers. Additionally, accommodating new check-ins becomes challenging when rooms are not vacated on time.

Another issue is the uncertainty surrounding guest departures. In the United States, there is little compulsion for guests to formally check out and inform the hotel of their departure.

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The emphasis on convenience and efficiency has led many U.S. hotels to adopt remote checkout options via phone, app, or simply by leaving without formalities. This aligns with the cultural expectation of convenience and self-service prevalent in the country. Automated systems allow finalizing charges without in-person interaction, billing credit cards on file automatically for any remaining fees.

In contrast, Asian hotels typically require in-person checkouts, even if a credit card has already been provided.

Housekeeping staff may knock on doors to verify room occupancy, but this process is laborious and inefficient for scheduling purposes.

The Westin Princeville Ocean Resort Villas has implemented an approach that encourages early checkouts and notification of departure by offering bonus points. This strategy allows more efficient room turnover during gaps in housekeeping schedules.

R.A., an observer, noted: “They also send you a text when their housekeeping is finished with your room. Wish everyone did that.”

Such practices could be beneficial if adopted more widely across the industry.

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