GLOBAL INDUSTRY NEWS

Here's how Southwest Airlines' new seating and boarding process will work

Delta Adds New Route to Asia

Southwest Airlines will begin selling assigned seats in 2025

United Airlines Pilot Buys Passengers Pizza In Albuquerque After Flight Was Delayed 7 Hours

Czech Airlines to Cease Operations, Ending 23-Year SkyTeam Partnership

Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene

Southwest Airlines to cut service and staffing in Atlanta to slash costs

New heights, new features: Discover Alaska’s enhanced Flight Pass subscription service

Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers

American Airlines welcomes JetSMART to the award-winning AAdvantage program

Explore Japan for free? Japan Airlines offers free domestic flights to foreign travelers

Delta named Official Airline Partner of Birmingham City Football Club

American Airlines to Cut These Routes to Las Vegas, Orlando, and More — Here's Why

Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers

Southwest wouldn't really start charging for bags — right?

JD Power ranked this Midwest airport as the best among largest airports in North America

Alaska Airlines Chief Plans More Routes After a Deal With Hawaiian

Air Canada could begin suspending flights soon as strike deadline nears

JetBlue's new ticket policy entitles every passenger to a carry-on bag

Why United Airlines’ CEO makes as few decisions as possible

American invests in the future of aviation maintenance with new jobs, additional work

DOT probe seeks to determine if frequent flyer programs are fair to travelers

American Airlines flight diverted after passenger starts vaping

Russian Airline Wants $100 Million From Canada for Seizing Its Giant Cargo Plane

Here's where American Airlines is adding flights to Europe in summer 2025

Major airline grounds Airbus A350 fleet, citing faulty engine component

Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions

Regulator cuts Malaysia Airlines' air operator certificate duration after probe

United Airlines flight attendants are prepared to strike. Here's why it's still unlikely.

2 workers killed, 1 injured in tire explosion at a Delta Air Lines shop in Atlanta

Global Industry News

Marriott offers soft landing for Bonvoy elites not requalifying in 2024

Research

Erica Silverstein Managing editor | The Points Guy

By Sky Industry News

Oct 31, 2024

Marriott has confirmed a "soft landing" policy for its Bonvoy elite members who do not requalify in 2024. This move will allow members to retain a status level one tier below their current standing from March 2025 until February 2026. The news was first reported by Loyalty Lobby.

Under this policy, members whose elite status is set to expire at the end of February 2024, but who fail to meet the requirements for their current or a higher status, will only drop one tier. According to Marriott's website: "In early March 2025, Members who did not re-achieve their existing Elite Status will be offered one tier below their current status through February 2026."

The specifics are as follows:

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

- Ambassador Elite members who do not requalify in 2024 will have Titanium Elite status through February 2026.

- Titanium Elite members dropping down will receive Platinum Elite status.

- Platinum Elite members will fall to Gold Elite status.

- Gold Elite members will be assigned Silver Elite status.

This policy mirrors similar approaches Marriott had before the pandemic when it paused these measures due to extended elite statuses granted during that period. The "soft landing" strategy is seen as beneficial both for those unable to requalify and for Marriott, which hopes to maintain member loyalty.

Mid- and upper-tier elite members can still enjoy various benefits with their adjusted statuses. For instance, expiring Ambassador Elites with Titanium status can access perks like complimentary breakfast at most brands, suite upgrades including at Ritz-Carlton properties, a 75% point bonus accrual, choice benefits, and United Premier Silver status match.

Members should expect updates on their new statuses by early March.

Organizations Included in this History

The Points Guy

More News

Aviation Comments

Loading...

No comments available.

GLOBAL INDUSTRY NEWS

Here's how Southwest Airlines' new seating and boarding process will work

Delta Adds New Route to Asia

Southwest Airlines will begin selling assigned seats in 2025

United Airlines Pilot Buys Passengers Pizza In Albuquerque After Flight Was Delayed 7 Hours

Czech Airlines to Cease Operations, Ending 23-Year SkyTeam Partnership

Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene

Southwest Airlines to cut service and staffing in Atlanta to slash costs

New heights, new features: Discover Alaska’s enhanced Flight Pass subscription service

Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers

American Airlines welcomes JetSMART to the award-winning AAdvantage program

Explore Japan for free? Japan Airlines offers free domestic flights to foreign travelers

Delta named Official Airline Partner of Birmingham City Football Club

American Airlines to Cut These Routes to Las Vegas, Orlando, and More — Here's Why

Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers

Southwest wouldn't really start charging for bags — right?

JD Power ranked this Midwest airport as the best among largest airports in North America

Alaska Airlines Chief Plans More Routes After a Deal With Hawaiian

Air Canada could begin suspending flights soon as strike deadline nears

JetBlue's new ticket policy entitles every passenger to a carry-on bag

Why United Airlines’ CEO makes as few decisions as possible

American invests in the future of aviation maintenance with new jobs, additional work

DOT probe seeks to determine if frequent flyer programs are fair to travelers

American Airlines flight diverted after passenger starts vaping

Russian Airline Wants $100 Million From Canada for Seizing Its Giant Cargo Plane

Here's where American Airlines is adding flights to Europe in summer 2025

Major airline grounds Airbus A350 fleet, citing faulty engine component

Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions

Regulator cuts Malaysia Airlines' air operator certificate duration after probe

United Airlines flight attendants are prepared to strike. Here's why it's still unlikely.

2 workers killed, 1 injured in tire explosion at a Delta Air Lines shop in Atlanta

Marriott offers soft landing for Bonvoy elites not requalifying in 2024

Organizations Included in this History

More News

Aviation Comments

Loading...

Trending