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FedEx, a subsidiary of FedEx Corp, has announced a collaboration with Invest India to support the Indian government's One District One Product (ODOP) initiative. This partnership aims to assist Indian small businesses by providing them access to global markets, enhancing capacity building, and offering branding opportunities.
The ODOP initiative seeks to promote unique products from each district across India. It is aligned with the Prime Minister's vision for balanced regional development and aims to enhance livelihoods by showcasing India's diverse craftsmanship. The program supports local artisans and manufacturers, contributing to the Make in India vision by fostering innovation and enabling competition on a global scale.
"FedEx was founded on the belief that a connected world is a better world," said Kami Viswanathan, president of FedEx Middle East, India Subcontinent, and Africa (MEISA). "Through our collaboration with Invest India, we aim to address challenges faced by local producers, providing tailored solutions to simplify global logistics. Together, we are boosting exports and driving sustainable economic growth."
